Issue 1# The Validation Shortcut

How I Validated a Product in a Weekend

A few months ago, I had an idea for a productivity dashboard for creators. Instead of building it, I threw together a landing page in 2 hours, wrote a single tweet, and linked a “Coming Soon” Gumroad product.

By Monday, I had 36 email signups and 4 people who clicked "Buy"—without even seeing the actual product.

That’s when I realized: validation doesn’t require building—it requires action.

The 3-Hour Validation Process

Here’s how you can validate your own idea this weekend:

1. Build a 1-page landing page using Carrd or Notion

2. Pitch the problem in one sentence. (“Tired of ___? Here’s a faster way.”)

3. Collect interest with a waitlist form or fake checkout

4. Drive targeted traffic via Twitter, Reddit, or niche communities

You’re not looking for hundreds of signups—just signal. A few responses are enough to show you're solving a real problem.

Tool of the Week: Carrd

Fast, simple, and effective for validating early-stage ideas.
💰 $19/year and totally worth it.
🔗 Try Carrd →

Quick Tip:

If your idea can’t be explained in a tweet, it’s not ready.
Clarity wins attention. Complexity kills momentum.

Value Drop: Landing Page Copy Formula

Here’s a copywriting formula you can swipe: Headline: “Tired of [pain]? Here’s how I [result] without [frustration].”
CTA: “Join the waitlist” or “I want this!”
It’s basic—but it works.

What’s Next:

In the next issue, we’ll cover how to launch ugly and win anyway—even if you have zero design skills.

CTA / Feedback Loop:

Reply to this email: What product idea are you thinking about validating? I’ll send you feedback or brainstorm a headline with you.