Issue #17: The $3 Upsell That Prints Money

Kick off: A Mexican restaurant increased revenue by $847K last year by changing four words. They mastered the psychology of the micro-upsell. Here's what's inside this issue — and next week, I'm sharing the "content hack" that builds 6-figures working 4 hours per week...

The Science of Small Upsells

Miguel's Tacos was struggling until he implemented "The $3 Rule" - focusing on tiny, irresistible upsells instead of big ones.

The Magic Four Words: "Make it a combo?"

The Psychology:

• Anchoring: After committing to a $12 burrito, $3 feels insignificant

• Decision Fatigue: Easier than choosing from 15 drink options

• Loss Aversion: "You'll save $1.50" vs "It costs $3 more"

Miguel's Exact Script: "Great choice on the carnitas burrito! Want to make it a combo with chips and drink? You'll actually save $1.50 versus ordering separately."

Results after 6 months:

• 73% upsell rate

• Average order: $12.40 → $18.90

• Monthly revenue: $31K → $47K

• Same customers, zero extra marketing

The Formula Works Everywhere:

• Barber: "Add beard trim for $8?"

• Course: "Add lifetime updates for $29?"

• Consulting: "Add follow-up call for $150?"

Weekly Spark: Tool of the Week

Loom - Record video messages instead of long emails. Perfect for client communication. Video emails get 200-300% higher click rates.

Weekly Build Challenge

Identify one natural upsell in your business. Create a script using the "save money" frame. Test with next 10 customers. Track results.

Creator's Corner - What's Next?

Next week: "The 4-Hour Content Empire" - How one entrepreneur built $180K creating content just 4 hours weekly.

Keep growing,

Basat Hussain