Issue 2# Launch Ugly, Win Early

I know someone who’s making $8K/month from a digital product that looks like it was built in 2014. No design. No branding. Just a Google Doc and a Stripe link.

Turns out, people don’t care about polish. They care about solutions.

Why Ugly Works

Here’s why launching “ugly” is a power move:

• It saves time, so you can iterate faster

• It removes perfectionism as a blocker

• It proves value before design

💡 If you had to launch in 48 hours, what would your minimum viable version look like?

Tool of the Week: Gumroad

Sell digital products without coding, hosting, or designing.
Use it for pre-orders, file delivery, or subscriptions.
🔗 Start Selling →

Quick Tip:

You only need one customer to start. Not 1,000.
Make $5 before trying to make $5,000.

Value Drop: Launch Ugly Checklist

Here’s your launch checklist: ✅ Problem + solution in 1 sentence
✅ Basic landing page (Carrd or Notion)
✅ Gumroad or Stripe payment link
✅ Social post or email blast
✅ 1–2 days of follow-up

Done is better than perfect.

What’s Next:

Coming up: I’ll show you how to create your first $10 product—even if you don’t think you have anything to sell (yet).

CTA / Feedback Loop:

What’s stopping you from launching something this week? Hit reply—I’ll help you unblock.