Issue #20: The 15-Minute Marketing Audit That Saves Millions

Kick off: Lisa charges $15K for marketing consultations, but her secret is a 15-minute checklist. Last month, she found a $2M revenue leak in a software company's email footer. Here's what's inside this issue — and next week, the "boring business" generating $40K monthly...

The Million-Dollar Marketing Checklist

Lisa's 15-minute audit has uncovered $50M+ in hidden revenue.

Her Exact Process:

Minutes 1-3: Customer Journey

• Clicks from homepage to purchase? (Each extra click = 20% fewer buyers)

• Value prop clear in 5 seconds?

• CTA button standout with action words?

Minutes 4-6: Mobile Test

• Site loads under 3 seconds? (53% abandon slow sites)

• Mobile purchase under 2 minutes?

Minutes 7-9: Email Ecosystem

• Welcome series? (320% higher open rates)

• Abandoned cart recovery? (15-25% sales recovery)

• Post-purchase follow-up?

Minutes 10-12: Social Proof

• Customer testimonials with photos/names?

• Trust badges near payment?

Minutes 13-15: Analytics Deep Dive

• Traffic sources breakdown

• Conversion rates by source

• Bounce rates (70%+ = problems)

The $2M Discovery: Software company's email signatures lacked credibility. Lisa added company size, years in business, client count to team footers. Result: 34% increase in reply rates = $2M new contracts.

Common Revenue Leaks:

1. No urgency/scarcity (+15-30% conversions)

2. Weak email subject lines

3. No retargeting pixels

4. Generic CTAs

5. Missing guarantees

Weekly Spark: Tool of the Week

Hotjar - Heatmaps and screen recordings show exactly how visitors use your site. Free plan: 35 daily sessions.

Weekly Build Challenge

Run Lisa's 15-minute audit on your business. Pick the biggest gap, implement one fix, track results for two weeks.

Creator's Corner - What's Next?

Next week: "The Boring Business Blueprint" - $40K/month cleaning business owner traveled to 47 countries this year.

Keep auditing,

Basat Hussain