Issue #21: The Boring Business Blueprint

August 27, 2025

Kick off: While everyone chases tech, Marcus built a $40K/month commercial cleaning business that runs itself. He's travelled 47 countries this year. The secret? He picked the most "boring" industry possible. Here's what's inside this issue — and next week, the "one-page business plan" that secured $100K in 24 hours...

Why Boring Businesses Win

Marcus intentionally chose commercial cleaning because it was boring.

Why Boring Industries Are Goldmines:

  1. Less competition - Everyone wants the next Instagram

  2. Steady demand - Offices always need cleaning

  3. Recurring revenue - Monthly contracts

  4. Simple systems - Easy to train and scale

  5. Fast cash flow - No massive upfront investment

Marcus's 5-Phase System:

Phase 1: Pick Boring Niche - Researched 12 service businesses, chose cleaning ($50B industry, 5.5% growth)

Phase 2: MVP Test - 3 small offices, did work himself, priced 15% below competitors

Phase 3: Systematize - Created checklists for every task (47-point cleaning checklist, onboarding process, quality control)

Phase 4: Team Build - Hired using systems, paid 20% above market for retention

Phase 5: Exit Strategy - Built management layer, software systems, SOPs. Now works 5 hours/week.

Current Numbers:

  • 47 commercial clients

  • $40K monthly recurring revenue

  • 12 team members

  • 5 hours/week involvement

  • 31% profit margins

Other "Boring" Goldmines:

  • Laundromats (25-35% ROI)

  • Storage facilities (minimal labor)

  • Car washes (recurring customers)

  • Bookkeeping services (every business needs it)

Weekly Spark: Business Startup Idea

Mobile Phone Repair for Businesses - Target corporate clients needing fast device repairs. Average repair: $80-150, parts: $20-40. Start with screens/batteries, expand to data recovery.

Weekly Build Challenge

Research 3 "boring" service businesses in your area. Check: revenue per customer, startup costs, competition levels, market saturation. Pick the best opportunity.

Creator's Corner - What's Next?

Next week: "The One-Page Business Plan" - How a 23-year-old secured $100K funding in 24 hours with the clearest plan investors ever saw.

Think boring, bank big,

Basat Hussain