Issue 4# Build in Public, Build Momentum

I launched my first public build thread with 0 followers. No likes, no retweets—just a personal commitment.

Within 3 weeks, I had 10 people cheering me on, 3 product feedback messages, and 2 pre-sales. That’s all I needed to stay motivated.

Why Building in Public Works

• Keeps you accountable

• Helps attract early adopters

• Builds trust while you learn

• Shows your personality, not just your product

Not ready to tweet your idea? Start by documenting one thing a day:
→ “Today I fixed X.”
→ “This is what I’m struggling with.”
→ “I’m building [idea]—interested?”

Tool of the Week: Twitter/X

Still one of the best platforms for building audience + momentum for indie founders.
Don’t worry about going viral—focus on showing up.

Quick Tip:

Don’t wait for launch day to start talking. Talk while building. You’ll build better and faster.

Value Drop: 5 Public Posting Prompts

Use these to start building in public:

1. “What I’m building this month”

2. “Why I’m creating this”

3. “What I’ve learned so far”

4. “Early version—feedback welcome!”

5. “Want early access? DM me.”

What’s Next:

Next issue: I’ll walk you through how to turn one of your tweets, posts, or ideas into a full mini-product in 72 hours or less.