The Content Multiplication Effect

Hi Starterpreneurs,

Starting small doesn't mean thinking small. This week, we're turning one idea into multiple posts and saving hours doing it. Because the best content strategy isn't creating more—it's repurposing smarter.

Tool of the Week Descript — Edit audio and video like a text document. Delete filler words with one click, add stock footage, and export in multiple formats. Perfect for solopreneurs who don't have time to learn Premiere Pro. Free tier available.

Book Suggestion $100M Offers by Alex Hormozi — Learn how to make your offer so good people feel stupid saying no. The framework isn't about lowering prices—it's about stacking value until the decision becomes obvious.

Marketing Strategy / Tactic The 1→10 Content System:

• Create one long-form piece (blog, video, podcast)

• Extract 3 key insights as standalone ideas

• Turn each insight into format-specific posts (Twitter thread, LinkedIn carousel, Instagram reel)

• Schedule across the week

• Repurpose top performers into email content

Business Opportunity of the Week LinkedIn Ghostwriting for Executives — Busy founders and execs know they should post but don't have time. Offer to interview them monthly, write 12–16 posts, and manage posting. Charge $1,500–3,000/month per client. Two clients = sustainable side income.

That's your week. One piece of content, ten outputs, zero burnout.

Forward this to a founder who's creating too much and reaching too few. See you next Wednesday.

— Basat