The Content Remix: 1 idea → 12 posts → 2 hours

Hey Starterpreneur,

"I don't have time to create content."

I hear this every week. And I get it—you're building a business, serving customers, learning new skills. The last thing you want is to spend hours staring at a blank screen.

But here's what changed everything for me: I stopped trying to create "new" content every single day.

Instead, I create one piece of deep content weekly. Then I remix it into 12 different formats for every platform. Total time? Under 2 hours.

Here's what's inside this issue: The exact Content Remix framework I use (with examples and a Notion template), a startup idea for content creators, a tool that automates the boring parts, and a challenge that'll fill your content calendar for the next two weeks.

🔥 Weekly Spark

Business Startup Idea of the Week: Done-For-You Content Remix Service

Solopreneurs and small business owners create content but don't have time to repurpose it. Here's the gap: A service that takes their existing content (podcast episodes, blog posts, newsletters) and remixes it into 10-15 pieces of platform-specific content.

Charge $297-497/month per client. Deliver a content package every week. Use Canva templates, AI tools for transcription (like Descript), and scheduling tools like Buffer.

Target: coaches, consultants, and creators making $5K-15K/month who need consistent content but hate creating it.

Tool of the Week: Repurpose.io

This tool automatically takes your content from one platform and reformats it for others. Post a YouTube video? It'll extract the audio for a podcast, create audiograms for Instagram, and clip shorter videos for TikTok. It's not perfect, but it handles 70% of the grunt work. Starts at $12.50/month. Absolute time-saver.

Book of the Week: "Show Your Work" by Austin Kleon

A quick, inspiring read about sharing your creative process instead of just finished products. Kleon argues that documenting your journey IS content creation. For entrepreneurs, this is gold—your behind-the-scenes struggles and wins are often more valuable than polished case studies. Read it in an afternoon, apply it forever.

Mindset Hack of the Week: The "B+ Content" Philosophy

Stop trying to make everything perfect. B+ content published beats A+ content stuck in draft. Your audience doesn't need perfection—they need consistency and authenticity. Ship the B+ work. You'll learn more from feedback than from endless editing.

⚡ Weekly Build Challenge

Your Challenge: Create your first content remix this week.

Here's exactly what to do:

1. Create ONE pillar piece of content (newsletter, blog post, long LinkedIn post, or video)

2. Extract 3-5 core ideas from it

3. Choose 5 platforms where your audience actually hangs out

4. Create one piece of remixed content for each platform

5. Schedule them to go out over the next week

Download the free Notion template (link in P.S.) to track your pillar content and remix ideas.

Don't overthink this. The goal is repetition, not perfection. Start small, build momentum.

🎨 Creators Corner: What's Next?

Next week, we're tackling "The First 100 Customers: How to sell before you have social proof, testimonials, or a track record."

This one's for everyone who's heard "Show me your past work" or "Do you have case studies?" when you're just starting out.

I'll share the exact strategies I used to land my first 30 clients with zero portfolio—and the psychological principles that make it work.

You don't need more ideas. You need better systems.

The Content Remix isn't about working harder—it's about working smarter. One great idea, remixed 12 ways, beats 12 mediocre ideas every single time.

Now go create your pillar content and remix the hell out of it.

Basat

P.S. If this system saves you even 2 hours this week, forward this to another creator drowning in content overwhelm. Let's build smarter, not harder.